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Cemper of Link Research Tools, 301 redirects might actually harm your SEO by intervening in how pages pass their topical relevance via anchor texts. Picked a number of test pages that were: - Each located on an authoritative domain with a strong link profile; - Each being a target page for either a 301, 302 or 307 redirect from another page of the same domain and not powered by any other links (like in case of a site migration or an HTTP switch). On each of these test pages, Christoph put an outgoing link to another domain with a non-existent keyword as its anchor text (a "non-existent" keyword in this case meant that Google had zero documents in its index matching that word, and thus there was no SERP competition for it). By looking whether the linked-to page was ranking in Google for the keyword or not, Christoph was able to tell whether the linking page is passing any topical relevance to the target page or not.
(Please note that Christoph is planning to publish the full test report and the details on its methodology on the Link Research Tools blog very soon, and you can subscribe to get notified when the report is out).
To quickly audit all your current website redirects, you can use SEO Power Suite's Web Site Auditor tool.
To do that, launch the tool and create a project for your website.
Even if redirects do pass Page Rank without any loss, it doesn't mean you can 301 redirect everything without any SEO risk. is keeping the original page in its place without redirecting.
Well, I hope you haven't got accustomed to this idea over the past two months, because according to Christoph C. Then boom, and it's almost 2017 — the time for planning, budgeting, and strategizing for your SEO success in 2017 has come. It feels like only yesterday we were making our bets on what was awaiting SEO in 2016.According to Condé Nast's John Shehata, AMP pages tend to perform better in search both in terms of rankings and CTRs: And even though this improvement is not going to bring your floods of traffic straight away (we have to understand that the majority of mobile search traffic still comes from non-AMP search results), it's quite likely that getting AMPed will pay off soon — AMP already dominates fresh content and its share will only grow.As for now, AMP is a young and thus quite "experimental" format, and you might want to "let the dust settle" before getting AMPed yourself.